What to do next
Establish what rights you actually hold
Check whether your mark is registered, in which countries, and for which goods and services. Gather evidence of your use — dates, sales, advertising, and any customer confusion you've observed.
Assess the overlap
Infringement generally turns on likelihood of confusion: how similar the marks are, whether the goods or services overlap, and whether you operate in the same market. Not every similar name is actionable.
Escalate proportionately
An IP lawyer can advise on a cease-and-desist letter, opposition or cancellation proceedings, or court action. Aggressive letters sent without analysis can backfire, including by prompting a challenge to your own mark.
Frequently asked questions
Do I need a registered trademark to act?
Not always, but it makes enforcement much easier and broader. Unregistered rights exist through use, but require you to prove reputation and confusion — significantly more expensive.
Is registering my business name the same as a trademark?
No. Incorporating or registering a business name doesn't give you trademark rights. They're separate systems, and many owners discover this only when a conflict arises.
Does a domain name give me rights?
Owning a domain isn't a trademark right, though there are specific dispute procedures for domains registered in bad faith.
How long does registration take?
Typically many months, and it varies by country and whether anyone opposes. Filing early is generally better than waiting until there's a dispute.
This is general information, not legal advice. Laws vary by location and every situation is different — speak with a qualified lawyer about your specific circumstances.